• There exist limitless opportunities in every industry. Where there is an open mind, there will always be a frontier.
    Charles F. Kettering (American Inventor, 1876-1958)

  • The principle mark of genius is not perfection but originality, the opening of new frontiers.
    Arthur Koestler (British novelist, 1905-1938)

  • There are no dreams too large, no innovation unimaginable and no frontiers beyond our reach.
    John S. Herrington

Marketing Services

Brand Development

A brand is like a person – it has a name, a look and a personality. Creating a successful brand is key to creating an enduring business with loyal customers. Brand design is often approached from a creative point of view, resulting in a beautiful logo which is often not aligned to the business goals. Through strategic brand planning we can effectively link the brand message to the overall business strategy.

Advertising

As a full service advertising agency Frontier Africa is dedicated to creating, planning and managing advertising campaigns. We specialize in integrated traditional marketing and online advertising campaigns.

We will write and design ads, negotiate media buys, and find cost-effective advertising opportunities that get maximum exposure and are right for your business.

Web Design

We have extensive capabilities and experience in web and graphic design, using only the best design tools available on the market today. Every aspect of our design is custom made making it possible to give you exactly what you want. This is essential for clean coding and good site structure, which ultimately plays a role in how search engine friendly your site can be.

Our Website services are cost effective and fully customized with unrivalled after sales support.

Online Marketing

We design, implement and manage both organic search engine optimization and pay per click advertising campaigns. We can help you dramatically increase the quality and quantity of prospects visiting your website.

We also use Facebook, Twitter and other social network platforms to effectively generate awareness online along with the strategic use of viral marketing campaigns.

Marketing Strategy

A Marketing Strategy provides focus and long term direction and establishes your marketing goals. It identifies opportunities and threats and translates the company vision, mission and objectives into effective Marketing initiatives. We assist you to set realistic and measurable goals to outperform your competitors.

The Strategy is developed through Market Segmentation, Competitive Analysis, Value Proposition Development, Channel Assessment and a Go-to-Market roadmap.

Marketing Plan

A Marketing Plan is the blueprint, laying out the steps required to achieve the company’s marketing goals and making the strategy happen. We assist you to outline budgets and timelines for your marketing activity and to implement your plan.

Outsourced Marketing Management

Outsourced marketing is the cost-effective alternative to salaried in-house marketing employees. Companies can save up to 60% on their marketing management costs, and gain the services of an experienced marketing manager and creative team who are accountable for results.

Branded Apparel

Through our Apparel division, Frontier Gear, we source and supply one of the widest ranges of corporate clothing and gifts in SA, offering exceptional quality at great prices.

We have extensive experience and trusted local and international suppliers. We have developed clothing ranges and branded work wear for companies like John Deere, Stihl, Land Rover, BMW, USN, Jaguar, 4x4 Mega World and Volvo.

Strategic Services

Brand Licensing

In association with LMCA, New York based Brand Extension Strategists with offices in Shanghai, we are actively seeking strategic alliances with South African companies looking for licensing arrangements with leading global brands.

Over the past 25 years, LMCA has worked with brand owners (licensors), and leading manufacturers and distributors (licensees) to create successful alliances with famous brands across varied industries including Energizer, Frigidaire, Mobil Corporation, Motorola, Pfizer, Frito-Lay, Samsonite and Western Union.

Our mandate is to secure local licensees for LMCA’s international Brands and look for opportunities to take Local Brands Global through effective licensing arrangements.

Business Strategy

We adopt a flexible, collaborative and holistic approach, developing strategic business solutions that are easily understood, easily implemented, and deliver results in the long term.

Our goal is to help clients realise sustainable economic results. Therefore, our work extends across strategy, planning, execution, and capability building.

BB-BEE Strategy

Through our association with Grand Africa, Sustainable Development Partners (www.grand-africa.com) we have develop BEE and Enterprise Development Solutions for numerous Blue-Chip Companies.

We also work with SMME's to develop BEE Strategies which will ensure they qualify to take advantage of the benefits this policy provides small businesses.

Sustainability Strategy

We adopt a more holistic approach to sustainability and develop strategies which actively manage the balance between Economic, Social and Environmental impacts.

We specialize in helping under-resourced organizations implement sustainable solutions by assisting clients to identify core social and environmental impacts and create a sustainability plan to align their triple bottom line.

Training Courses