• There exist limitless opportunities in every industry. Where there is an open mind, there will always be a frontier.
    Charles F. Kettering (American Inventor, 1876-1958)

  • The principle mark of genius is not perfection but originality, the opening of new frontiers.
    Arthur Koestler (British novelist, 1905-1938)

  • There are no dreams too large, no innovation unimaginable and no frontiers beyond our reach.
    John S. Herrington

Frequently Asked Questions

 
Why partner with us?

 
We are affordable, professional, approachable and passionate about making your business more efficient and effective and we get results!
The benefits of outsourcing to us, include significantly lower total cost, more technical skills, professional capabilities, an experienced marketing team, a marketing manager, an outside perspective, and more.


MONTHLY MANAGEMENT COST COMPARISON 

 

MARKETING DEPARTMENT

FRONTIER AFRICA

1 Full Time Employee

R 20 000 – R 50 000 CTC (2 – 5 years’ experience)

R 5 000 – R 50 000 (depending on needs)

Technical Services

R 2 000 – R 20 000 (Graphic Design, Website Management, Advertising Agency retainers, SEO and online marketing management)

Included in monthly management fee

Operating Costs

Office Space, Computer, Software, Phone and Equipment

Included in monthly management fee

Total

Minimum of R 25 000 plus technical services fees to make up for skills deficit.

From as little as R 5 000, a company can enjoy Professional Marketing Services from experienced practitioners, including graphic design, web support and online marketing.


Why outsource?

Businesses outsource their Financial, Human Resource, IT and Legal Functions and have so done for years. Why? To have these functions managed by Professionals and to reduce the costs of doing it in-house. Why should the Marketing Function be any different?

Outsourcing your Marketing can help you achieve your business goals if you don’t have a marketing department, or it can give you more hands and fresh ideas if you do.

Here are some benefits to consider:
  • Fill skill gaps. Balancing your marketing requirements, marketing budget and the workload and skills of your staff may be impossible. We smooth the demands on your staff as you hire us only where you need us. Clients also hire us because they may know their business needs to be marketed, but do not know where to begin.
  • Reduce overheads. You can save costs, not only on an additional salary but also on all the hidden costs of recruiting, training, furnishing an office, and employee benefits. There are also huge cost savings on unnecessary advertising agency fees and retainers and other marketing supplier mark ups which erode your budget.
  • A fresh, objective perspective. Outsourcing eliminates the "We’ve always done it this way" mentality and accesses the strategic thinking and creative expertise of a marketing professional. Sometimes in-house staff are too close to a product or service to see important marketing opportunities. We ask questions, we probe product plans and we translate technical features into customer benefits.
  • Improve your focus. Outsourcing enables you to focus on the core competencies of your business. This will not only save you precious time but maximize the return on investment in your marketing programs
  • Jump-start your marketing instantly. Outsourcing gives you access to experienced marketing professionals who can quickly develop and implement plans and campaigns. You can just say "Run with it" and start focusing on your other priorities.

Is outsourcing for you?

  • Your annual sales are between R 1 Million and R 100 Million.
  • You are tired of doing your own marketing or want to take the load off of your assistant/manager/other employee.
  • You want a higher quality of marketing and/or more consistent distribution of your marketing materials and messages.
  • You want to be more like a CEO and less like a manager (you want to delegate the daily stuff to focus on the bigger picture).
  • You want your ideas around Marketing to be implemented but you don’t have the time to do yourself.

How does it work?

We work as your own marketing department would, helping with marketing strategy, planning and implementation.

We generally carry out all core marketing activities including planning, design, and management. Activities like printing and media buying are commissioned from our strategic partners.

We communicate regularly with you via email, phone, and around the table, submitting progress reports detailing current and action status of all projects, and project specifications and schedules. Each client has a dedicated Client Service Executive, although the whole team in kept up to date with each client's activities.

Can I afford this? (See Our Value Packages)

Our services are ¼ of the cost of having a similar full-time staff member in-house. Plus, you control how much or how little you need us.

To assist our clients to budget effectively, and to package our services in the most user friendly manner, we have created various options to choose from. Our Starter Packs provide an opportunity to perform a brand overhaul and provide key strategic marketing direction.

Our Monthly Marketing Service (MMS) Bundles provide the necessary on-going assistance to help our clients implement their Marketing Plans effectively to generate sales and grow profits. For the most cost effective solution we work will our clients to choose a bundle which would best suit their needs.